Founder and CEO of Uplevel
Raashee is a seasoned marketing, advertising, and privacy expert. She brings a wealth of knowledge and unique blend of experience from ‘all sides of the ecosystem’ – brand, agency, AdTech and regulatory.
Raashee is the Founder and CEO of Uplevel, an ads and privacy consulting firm, that enables practical solutions that bridge privacy, advertising and marketers for brands, agencies, and platforms. Additionally, she is an Advisor at Lucid Privacy and a member on IAPP's Women Leading PrivacyAdvisory Board.
Most recently, Raashee served as the White HousePresidential Innovation Fellow in the Biden Administration and a Senior Advisorat the Federal Trade Commission (FTC). At FTC, she was the subject matter expert and technologist on advertising and privacy practices. Her portfolio included advising on investigations into B2C companies, AdTech companies andBig Tech platforms, providing technical assistance on congressional bills, and leading market research analysis. She also led Leadership briefings on PrivacySandbox, Apple’s App Tracking Transparency, Personalized Advertising, designed and led an AdTech education series and engaged with external regulatory bodies, advocacy organizations, and industry bodies.
Prior to that, Raashee held various senior roles leading digital, brand and media at global companies such as Volkswagen and Samsung; managing multi-disciplinary teams and accounts at large advertising agencies - Publicis / Digitas and GroupM / Essence for brands including AMEX, T-Mobile,Google, Target; and led corporate repositioning, marketing, and demand generation at Neustar.
She has been a trusted leader in the advertising industry, serving as a Client Advisory Board Member at Microsoft and Value Click. Her leadership engagements extend to start ups as well, where she has been an industry consultant at Gerson Lehrman Group, Growth Advisor to Listeners onCall and mentor at incubator 76 Forward
Born and raised in India, Raashee currently resides inWashington DC metro area. She is privacy certified (CIPM and CIPP-US) fromIAPP, holds an MBA from the University of Maryland, a Bachelor of Science inAdvertising & Marketing from the Fashion Institute of Technology in NY and a Bachelor’s in economics & Literature from Punjab University, India.