Technology enables companies, governments, and bad actors to always watch, always listen, and always follow - often without your knowledge or consent. Our vision is a privacy-safe future where all technology features privacy-by-design through the principles of Data Dignity and Data Control.

Data Dignity is the concept that users must have negotiation power over the sale of their data. Data Dignity is enabled by Data Control.
Data Control is about giving users control and decision making over what happens to data that originates with them. This must be programmatic - at-scale, by-design solutions for data control that are built into product architecture.