Sara M. Watson is a technology critic and formerly principal analyst at Forrester. Her research examines how tech executives can coordinate the firm’s ethical and responsible tech efforts to build trust and ensure the resilience of tech investments as strategies, interfaces, business models, and data privacy practices evolve. She advises firms in evaluating and communicating the opportunities and risks that emerging technologies present.
Sara’s 15-year career covering emerging technology, data, and privacy bridges industry, policy, and academia. Sara has been a fellow at the Berkman Klein Center for Internet and Society at Harvard University, where her work on personal data and privacy helped articulate data’s role in the digital economy. As a fellow at the Tow Center for Digital Journalism at Columbia University, her research on the media’s coverage of technology advocated for more constructive technology criticism. Sara has previously covered emerging tech trends as an analyst at Gartner and Insider Intelligence. Her writing has appeared in The Atlantic, Wired, and The Washington Post, and her work has been cited by NPR, The Financial Times, and The New Yorker.
She holds an MSc in the Social Science of the Internet with distinction from the Oxford Internet Institute and graduated magna cum laude from Harvard College.